Target’s Market Pantry brand needed refreshing, so Pearl Fisher in New York was hired to create a toolkit based on a warm, homey, retro look. Our design team created unique typography that still fit within the new brand aesthetic, sometimes down to the individual product level. These are some SKUs I worked on.
Target Creative Director: David Hartman
Target ACD: Steve Jockisch
Designers: Brian Cox, Jason Duggan, Stacey Field, Ashley Hohnstein, Jeffrey Holmberg, Luke Hunt, Ian Kolstad, Jamie Paul