Every year, Target partners with the Cooper Hewitt Design Museum to sponsor a national design challenge for high school students. This year, the challenge was to use design in solving the problem of easy access to fresh food for all people, regardless of economic status. Target CCO Todd Waterbury and Martha Stewart were among the judges. Deliverables included logotype, poster/ads, digital assets, and animated Instagram posts (click the phone screen to view the post).
Target Creative Director: David Hartman
Target ACD: Missy Wilson
Photo courtesy the Cooper Hewitt